![]() Experience analyzing CRM data to uncover business insights.The ability to advise leadership on the aspects of consumer insights and business analytics. ![]() Excellent written and oral communication skills.An understanding of non-profit or philanthropic fundraising and engagement.A understanding of marketing, branding, editing/publishing, business development, client services and state relations in order to provide actionable recommendations.Experience developing and maintaining strategic partnerships to ensure brand consistency.Experience in the management of projects, deadlines and budgets.Experience in data analysis and reporting, including assessing marketing effectiveness.Experience managing online panels or communities, including recruiting and incentivizing participants.Experience in qualitative and quantitative research, including study design, moderating, and survey design.Prior experiences in higher education, non-profits, or fundraising is a plus. Minimum of 2 years of experience in consumer insight research, business analytics, moderating/facilitation, or a similar field.Bachelor's degree required in Business, Communications, Marketing, Marketing Research, or a related field.Maintain user friendly library of reports and insights that can be accessed by partners across WSB.Make evidence-based recommendations on the form and substance of WSB's marketing messaging and content across all customer contact points, including alumni engagement opportunities.Provide oral and written project updates to the project team, steering committee, and senior management as requested.Must be comfortable presenting in front of a group. Share key insights/research reports with teams across WSB, campus, and alumni.Champion the development and sharing of practical project management best-practices.Assess marketing effectiveness (and track over time) to provide recommendations for future marketing campaigns. ![]() Knowledge of statistical modeling and SPSS is a plus.
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